Here at Pink Fish treating the planet with love & respect underpins everything we do. We strive to minimize our footprint, and have made choices to ensure we operate as sustainably as possible. We only use biodegradable packaging, we work hard to reduce waste – and not least; we chose salmon!

The Norwegian Salmon

The choice of salmon as the star of our menu is our most important sustainability decision. Of all the proteins we could have chosen, salmon is the most sustainable. The carbon footprint per kilo farmed salmon consumed is considerably lower than all comparable meats. The quality is consistent all year around and is full of OMG3

We take our pride in only using suppliers who take their environmental responsibility seriously, and all our salmon is ASC-certified. That means it is produced in accordance with strict sustainability standards set by WWF and the farming industry. Our salmon is only fed with feed free from antibiotics, GMO and palm oil. Our supplier works towards avoiding all use of chemicals to fight lice, and has had great success using natural methods.

Food waste

We hate seeing food go to waste! So we have streamlined all our routines to avoid just that. Our ordering and delivery routines are tailor made to avoid our produce expiring, and we’ve maximized the use of each ingredient. And not least: all our food is made to order.

That means we don’t have prepared food in our restaurants that would have to be wasted after an hour or two to comply with our strict quality routines.


We love our oceans. Without clean, fresh water there’d be no Pink Fish salmon! Plastic is one of the most serious threats to the world’s oceans, which is why we’ve chosen to avoid it.

All our packaging is compostable or biodegradable, and treated as bio-waste.